Luxury Meets Practicality.
Ultra-Soft, Lightweight Turkish Towels.
★ ★ ★ ★ ★
Five star favorite.
Experience the unmatched comfort of our Soft Rib Towels. Buttery soft, superbly lightweight, and exceptionally quick to dry.
Discover why these towels are consistently rated five stars!
This month's bestsellers


Morning Fog Bath Mat
$32.00
Reminiscent of early morning fog in the Bay Area, this mat has a modern look but traditional feel.
made of 100% Turkish cotton
fun geometric pattern
quick drying so your feet stay dry
machine washable and easy to care for
100% carbon neutral
Certified STANDARD 100 by OEKO-TEX® making them free from harmful chemicals


Hooded Baby Towel
$26.00
Give your baby the best bath-time experience with our Hooded Baby Towel, designed with care for sensitive skin. Made from a blend of 45% bamboo and 55% Turkish cotton, these towels are incredibly soft, gentle, and naturally antimicrobial.
Bamboo fibers add extra sustainability and protection, making this towel a perfect choice for eco-conscious parents. Quick-drying and machine washable, they offer convenience without compromising on comfort.
made with 45% bamboo and 55% Turkish cotton for ultimate softness
hooded to keep your baby warm after the bath
hypoallergenic and gentle on your baby’s delicate skin
antimicrobial and quick-drying for better hygiene
machine washable for easy care and long-lasting quality
mom designed and approved! I used these towels for both of my kids
GOTS Certified & OEKO-TEX Standard 100


The Soft Rib Towel
from $14.00
The mornings are getting chilly and you need a little motivation to get out of the shower.
We’re right there with you.
Our soft rib bath towels are the solution to you shower-lingering dilemma. So buttery soft, you’ll look forward to wrapping up, drying off and getting on with the day.
made from 100% premium Turkish cotton
soft rib design improves drying time so towels stay fresh, longer
plush and fluffy and oh, so nice
lightweight so you can wrap and dry with ease
highly absorbent - never reach for a damp towel or run the dryer twice again
machine washable and easy to care for
100% carbon neutral
certified STANDARD 100 by OEKO-TEX® & free from harmful chemicals
set includes: 2 bath towels, 2 hand towels & 2 washcloths


The Waffle Weave Towel
from $14.00
You love a put-together-look but not the energy it takes to maintain a high maintenance towel.
We’ve got your covered.
Our waffle weave bath towels are chic, practical, and oh so soft. Unlike those other sloppy waffle weaves you’ve tried, ours won’t lose shape over time.
made from 100% premium Turkish cotton
tightly woven design to retain shape over time
lightweight so you can wrap and dry with ease
highly absorbent - never reach for a damp towel or run the dryer twice again
machine washable and easy to care for
100% carbon neutral
certified STANDARD 100 by OEKO-TEX® & free from harmful chemicals
Set includes: 2 bath towels, 2 hand towels & 2 washcloths
Let customers speak for us
What customers think about the store
The store offers luxurious, high-quality towels and robes with a lightweight yet highly absorbent design. Customers rave about their fast-drying abilities, softness that increases over time, and stylish patterns. The towels are versatile for various uses like ...
AI-generated from customer reviews.
Soft Absorbent Lightweight Stylish
That's why we are:
We want to set new standards.

Challenging broken industry norms.

100% carbon neutral.

Making our supply chain transparent.
Find us all across the country.





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